WE BELIEVE BEER SHOULD BE ENJOYED RESPONSIBLY BY ADULTS

ANHEUSER-BUSCH IS OPPOSED TO DRUNK DRIVING

We believe it is 100 percent preventable. According to the U.S. Department of Transportation, drunk-driving fatalities have decreased 52 percent since 1982 to record lows, but we recognize there is still work to be done. As part of our effort to prevent drunk driving, we have the following key initiatives:
Anheuser-Busch and our nationwide network of distributors implement numerous Budweiser designated driver programs in markets throughout the country that promote the use of designated drivers at bars, restaurants and home gatherings. National television, radio and outdoor advertising reaches adults 21 and older with important messages about designated drivers. And, it is through our Budweiser brand, as part of their “Grab Some Buds” campaign, that we bring this effort to consumers.
To say “thank you,” our wholesalers work with bars and restaurants to provide designated drivers with free non-alcohol beverages or discounts on food in exchange for refraining from drinking on that occasion and thus helping to make sure the people in their group have a safe ride home. More than 260,000 safe rides were provided by Anheuser-Busch distributors through cab and shuttle programs in 2011. More than 2.1 million safe rides home have been provided since 1989.
Budweiser Alert Cab brings together local distributors, cab companies, and retail establishments to provide free or reduced-fare cab rides to bar and restaurant patrons. More than 780,000 rides have been provided since 1989.
Budweiser Tow to Go is a partnership with AAA Auto Club South, operating in Florida, Georgia, Tennessee and, Charlotte, NC, through which retailers and consumers arrange for vehicles to be towed home free of charge with the consumer riding in the tow truck. More than 13,500 rides have been provided since 1998.
Anheuser-Busch and our Washington, D.C., area distributors support the Washington Regional Alcohol Program (WRAP), an alcohol-education group. The organization’s SoberRide™ program offers free cab-ride services to adults who may have had too much to drink. Since 1993, SoberRide™ has provided more than 50,000 free cab rides home to area residents, keeping potential drunk drivers off the road. Anheuser-Busch and our Washington D.C.-area wholesalers received the 2010 Corporate Partnership Award from WRAP for our ongoing commitment to helping to prevent drunk driving in the Washington-metropolitan area.
Scooter Programs, sponsored by Anheuser-Busch and our distributors, are available in select markets. If an adult needs a safe ride home, an independent representative rides a foldable scooter to meet the customer at his or her vehicle, places the scooter in the trunk and drives that person home.
Bud Light Lime Water Safety, with support from the National Safe Boating Council, reminds boaters, water skiers and other water recreation enthusiasts to be responsible on the water in all activities. The program includes consumer materials that offer tips on using a designated driver, hypothermia, safety equipment and distress signals.

 

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SAFE RIDE BANNER

CONSUMER AWARENESS

Virginia Eagle Distributing Company is committed to preventing alcohol abuse, including underage drinking and drunk driving. Below you will find a list of resources and services available to your community from Virginia Eagle Distributing Co. For more information please contact Crystal Heinz at 901-262-9122 or via email.

FAMILY TALK BROCHURES ABOUT DRINKING

Recognizing that parents have the greatest influence on their children’s decisions about drinking, the Family Talk program helps prevent underage drinking by encouraging open, honest communication.

CONSULTATION 

Consultation and assistance can be provided to your school on how to organize an awareness campaign, establish a community coalition, and provide education and outreach to parents.

“WE I.D.” MATERIALS

To help prevent the sale of alcohol to minors, Virginia Eagle Distributing Company offers retailers a broad range of materials to help them check and verify valid I.D.’s.

“TIPS” TRAINING

TIPS has been a global leader in alcohol safety training for more than 20 years. Program participants receive training by a certified TIPS instructor on how to detect the signs of intoxication and strategies for intervening effectively to prevent alcohol related problems. Specialized TIPS training available to on premise and off premise servers, and University students and administration. For more information go to www.gettips.com. Contact Crystal Heinz at 901-262-9122 to schedule training.

NATIONAL SPEAKER BUREAU

The members of the Consumer Awareness and Education Speakers Bureau bring a message of responsibility and respect for the law to students around the nation. Professional speakers are available to present to students, teachers and parents.