Bill Cox marched into the brand-new Hardywood Park Craft Brewry in late October of 2011. Onto their bar he slapped down several huge stalks of what looked like some exotic plant. It had a creamy white exterior and fronds like a palmetto. Eric McKay and Patrick Murtaugh had never seen anything like it before and had no clue what it was. “I was reading the newspaper one morning and it mentioned this new craft brewery in Richmond that was interested in using local products,” Cox explains. “I said, ‘Phooey. I’m gonna visit these guys and see if they’re serious.