AB InBev Is Experimenting with Augmented Reality Advertising via Devils Backbone Packaging

By February 18, 2019 News No Comments
DB aug reality

When Anheuser-Busch InBev purchased Roseland, Virginia’s Devils Backbone Brewing Co. back in 2016, it was a curiously muted announcement, all things considered. Certainly, the beer geek masses didn’t rise up to spew venom as they did a year later when Wicked Weed announced its sale to AB InBev, in a wave of vitriol stronger than anything we’d seen since the initial purchase of Goose Island in 2011.

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